Due to Consumer Concerns About Skin Cancer and Other Negative

Multiple Choice

Due to consumer concerns about skin cancer and other negative outcomes associated with sun exposure,the trend in sun-care products throughout most of the 1990s was in favour of higher-SPF sunscreens.This seems to be changing now,at least for some target segments.In response to the latest trends of teenagers using baby oil,Crisco,and even motor oil to enhance tanning effects,Coppertone and Hawaiian Tropic have introduced new low-UV-protection products.Giving customers what they want demonstrates which of the following types of orientation?

A) sales
B) societal marketing
C) market