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    Marketing Study Set 12
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    Exam 1: An Overview of Marketing
  5. Question
    Defining the Company's Business in Terms of the Benefits Customers
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Defining the Company's Business in Terms of the Benefits Customers

Question 55

Question 55

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Defining the company's business in terms of the benefits customers seek,instead of in terms of goods and services,has three important advantages.List them.

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(1)It ensures that the firm keeps focusi...

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