E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal

Multiple Choice

E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time it used the same marketing mix for all of its customers,but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.
-Refer to E&V Bridal Studios.Chinese brides want elaborate red gowns,and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar.Which procedure does E&V Bridal Studios use to divide its large market?

A) micromarketing
B) positioning
C) market segmentation
D) cannibalization