The United Way Wants to Identify Segments by Their Readiness

Multiple Choice

The United Way wants to identify segments by their readiness to participate in a drug and alcohol program or in prenatal care.The agency will need to gauge whether there are enough people to justify setting up the service.What is the first segmentation criterion problem that would greet this proposal?

A) responsiveness
B) identifiability and measurability
C) accessibility
D) responsibility