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Sure Fit Inc

Question 18

Multiple Choice

Sure Fit Inc. has begun a rebranding strategy to let customers know it no longer produces only slipcovers, but also carries a line of rugs, window treatments, and bedding. What would it describe as women with average annual household income of $60,000 or more?


A) its market audience
B) its market differentiation
C) its perceived market
D) its target market

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