Budweiser Beer Was One of the Official Sponsors of the 2010

Multiple Choice

Budweiser beer was one of the official sponsors of the 2010 World Cup soccer championship held in South Africa.As such,Budweiser beer was the only beer available in the soccer stadium where the games were played.South Africans were outraged because they prefer dark,more full-bodied beer and equate drinking Bud to drinking water.In this case,which type of segmentation was NOT incorporated into the marketing strategy?

A) geographic
B) economic
C) demographic
D) usage-rate