Multiple Choice
Candace Popwell makes and markets Festive Holiday Truffles candy.The confectionary company owner views the world as one big market with no individual segments and tries to reach it with only one marketing mix.Her essentially mass-market philosophy indicates she probably uses which strategy?
A) multisegment targeting
B) universal - targeting
C) concentrated targeting
D) undifferentiated targeting
Correct Answer:
Verified
Correct Answer:
Verified
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