Products Such as Bleaches, Painkillers, Unleaded Regular Gasoline, and Some

Multiple Choice

Products such as bleaches, painkillers, unleaded regular gasoline, and some soaps are distinguished by minor differences, such as brand names, packaging, colour, smell, or "secret" additives. With these products, marketers attempt to convince customers their product is significantly different from the others and should therefore be demanded over competing brands. What are these marketers using?

A) cannibalization
B) product differentiation
C) psychographic targeting
D) integrated marketing