Multiple Choice
What do marketers use to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behaviour?
A) benefits
B) psychographics
C) demographics
D) socio-cultural attributes
Correct Answer:
Verified
Correct Answer:
Verified
Q60: One of the forces influencing the growth
Q107: A market is people or organizations with
Q110: Candace makes and markets Festive Holiday Truffles
Q111: In Miami, the most popular Cuban radio
Q114: If you wanted to introduce a magazine
Q116: What is psychographic segmentation? Why do marketers
Q117: Name and briefly describe the stages that
Q119: Ad campaigns by Aleve pain reliever emphasize
Q120: What are the four criteria necessary to
Q201: To be useful,a segmentation scheme must produce