Moosehead Became a Title Sponsor of Billboard's Annual Filipino Music

Multiple Choice

Moosehead became a title sponsor of Billboard's annual Filipino Music Awards as a means of extending its two-year-old Moosehead Live music-driven promotion platform targeted to Filipino Canadians.How does sponsorship of this event benefit Moosehead?

A) It allows Moosehead to use niche marketing to reach a segment that lacks accessibility.
B) Statistics indicate Filipino Canadians are migrating to cities where Heineken is popular.
C) It allows the beer manufacturer to take advantage of this large segment of the Canadian population.
D) Filipinos prefer their national beer San Miguel but when it is not available they want to identify with a Canadian brand.