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    Exam 7: Segmenting, targeting, and Positioning
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    Which Segmentation Is Based on Personality,motives,and Lifestyle
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Which Segmentation Is Based on Personality,motives,and Lifestyle

Question 126

Question 126

Multiple Choice

Which segmentation is based on personality,motives,and lifestyle?


A) psychographic
B) demographic
C) benefit
D) family life-cycle

Correct Answer:

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