A Manufacturer of Blankets Knows Heavy 100 Percent Wool Blankets

Multiple Choice

A manufacturer of blankets knows heavy 100 percent wool blankets sell better in the Maritimes where the winters are harsh and that lighter-weight blankets sell better in Southern British Columbia, where mild winters require fewer and lighter covers for the bed. Segmenting the market according to climate is an example of which type of segmentation?

A) psychographic
B) lifestyle
C) geographic
D) demographic