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Tall Paul's Tall Mall Designs and Sells Household Furniture and Furnishings

Question 186

Multiple Choice

Tall Paul's Tall Mall designs and sells household furniture and furnishings to people who are over 6'6" tall-a rather small target market.Which targeting strategy does Tall Paul's Tall Mall use?


A) benefit
B) concentrated
C) multisegment marketing
D) universal product code

Correct Answer:

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