You Are the President of a New, Capital-Rich Firm and You

Multiple Choice

You are the president of a new, capital-rich firm and you must decide on your firm's targeting approach. Three large subgroups exist in your market that have never had their unique needs served. If you don't act now, others will seize the opportunity. What should you use?

A) a multisegment strategy
B) a single product with a concentrated strategy
C) a product differentiation strategy
D) a concentrated or niche targeting strategy