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    Exam 8: Segmenting, Targeting, and Positioning
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    Festive Holiday Truffles Is a Small Confectionary Company
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Festive Holiday Truffles Is a Small Confectionary Company

Question 35

Question 35

True/False

Festive Holiday Truffles is a small confectionary company. Its owner has been heard to say she engages in mass marketing. Marketers would call her strategy an undifferentiated targeting strategy.

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