Multiple Choice
Scenario 8-2
ProtecTV is a product that selectively mutes words and phrases some people find objectionable. It can be connected to a television, DVD player, or satellite TV system. The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to the scenario. By helping parents who want to protect the innocence of their children, which type of segmentation is ProtecTV using?
A) benefit
B) demographic
C) geodemographic
D) competitive
Correct Answer:
Verified
Correct Answer:
Verified
Q34: List in order the steps used to
Q35: Festive Holiday Truffles is a small confectionary
Q36: Ol' Roy (the Walmart store brand) dry
Q37: Cannibalization occurs when the sales of an
Q37: The closer together two brands are on
Q40: Every six months or so, some manufacturer
Q41: ThermaCare air-activated heat wraps are to be
Q42: Which of the following identifies correctly how
Q43: Segmentation by customer type occurs when business
Q44: Jane Roman, a regional manager forChapters, used