Every Six Months or So, Some Manufacturer Introduces a New

Multiple Choice

Every six months or so, some manufacturer introduces a new shape or colour for the boxes that house the hardware to run PCs. These manufacturers ignore the fact most people like their technology in plain wrappers. These bright colours and odd shapes have failed because the market segment to which they are targeted lacks which of the following?

A) substantiality
B) identifiability and measurability
C) responsiveness
D) reliability