Joseph Confectionery Has Decided to Start Marketing a Line of Christian-Oriented

Multiple Choice

Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name. The candy maker is optimistic about establishing the brand in the marketplace and has high hopes of its success. As a marketing consultant, you inform the candy maker that branding can do which of the following?

A) encourage consumer repeat purchasing
B) ensure a higher margin of profit
C) create product separation
D) aid in repositioning