Victorinox Has Long Manufactured Swiss Army Knives

Multiple Choice

Victorinox has long manufactured Swiss Army knives.As a result of the attacks on the United States on 9/11 and resulting changes in airline security policies,the company experienced a decline of 30 percent in its sales.To compensate for this loss of sales,Victorinox developed a line of upscale Swiss Army watches.The Swiss Army brand gave the company credibility over other watch manufacturers and allowed the company to continue targeting sports-minded males between the ages of 18 and 35.Which strategies did Victorinox use to create new products?

A) new-to-the-world product
B) new product line
C) repositioned product
D) discontinuous innovation product