Multiple Choice
Which of the following statements best describes the product life cycle (PLC) ?
A) The PLC concept encourages marketing managers to think reactively.
B) There are as many new buyers in the maturity stage of the PLC as in the growth stage.
C) The PLC is especially useful as a predicting tool.
D) Just as there are five adopter categories, there are five PLC stages.
Correct Answer:
Verified
Correct Answer:
Verified
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