For Years, the Lacoste Brand of Clothing Has Targeted 40-Something

Multiple Choice

For years, the Lacoste brand of clothing has targeted 40-something male consumers. Today, it targets both male and female fashion-conscious consumers in their 20s with everything from moon boots to shearling coats. Which strategy is being implemented?

A) niche
B) new-product-line
C) retargeting
D) repositioning