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Customer Satisfaction Is a Goal That Companies Strive to Earn

Question 35

Multiple Choice

Customer satisfaction is a goal that companies strive to earn. Companies can achieve customer delight by ________.


A) regularly putting products on sale
B) promising only what they can deliver and then delivering more than they promise
C) offering promotional deals such as "buy one and get one free"
D) creating contests with exciting prizes
E) using celebrities to advertise the products

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