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A Financial Services Firm Has Several Loyal Customers Who Conduct

Question 117

Multiple Choice

A financial services firm has several loyal customers who conduct business with them exclusively. However, the company has noticed that this customer group is the least profitable for the company, and in some cases, it increases their losses when engaging in business with this group. Which of the following customer groups is being referred to in this scenario?


A) butterflies
B) true friends
C) strangers
D) barnacles
E) cash cows

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