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  2. Topic
    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    A Mission Statement Serves as a ________
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A Mission Statement Serves as a ________

Question 1

Question 1

Multiple Choice

A mission statement serves as a ________.


A) statement of the organization's net profits
B) plan for short-term sustainability
C) statement of the organization's purpose
D) statement of the organization's current liabilities
E) reward plan for the organization's highly skilled employees

Correct Answer:

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