Multiple Choice
Problems with internal databases include all of the following EXCEPT that ________.
A) data ages quickly
B) the data is in the wrong form for making marketing decisions
C) managing and mining mountains of information requires sophisticated equipment
D) keeping a database current requires major effort
E) information can be accessed more cheaply
Correct Answer:

Verified
Correct Answer:
Verified
Q25: Describe the three decisions involved in designing
Q26: Which of the following types of research
Q27: Which of the following refers to a
Q28: Marketing researchers can conduct their own searches
Q29: Consumers who mistrust marketing research are more
Q31: What are the steps of the marketing
Q32: A management information system assesses information needs,
Q33: Juanita Petino, a nutritionist, decided to test
Q34: _ involves gathering primary data by closely
Q35: Marketers can obtain information from internal data