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    Principles of Marketing
  4. Exam
    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    ________ Involves Gathering Primary Data by Closely Examining Relevant People
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________ Involves Gathering Primary Data by Closely Examining Relevant People

Question 34

Question 34

Multiple Choice

________ involves gathering primary data by closely examining relevant people, actions, and situations.


A) Observational research
B) Survey research
C) Telephone interviewing
D) Causal research
E) Group interviewing

Correct Answer:

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