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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 5: Consumer Markets and Buyer Behavior
  5. Question
    Explain How Selective Retention Affects What Consumers Remember About Marketing
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Explain How Selective Retention Affects What Consumers Remember About Marketing

Question 2

Question 2

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Explain how selective retention affects what consumers remember about marketing messages.

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