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  3. Study Set
    Principles of Marketing
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    Exam 5: Consumer Markets and Buyer Behavior
  5. Question
    Identify Product Characteristics That Influence the Rate of Adoption
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Identify Product Characteristics That Influence the Rate of Adoption

Question 7

Question 7

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Identify product characteristics that influence the rate of adoption. Explain how each characteristic affects the rate of adoption.

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The five most important product characte...

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