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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    A ________ Consists of a Set of Buyers Who Share
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A ________ Consists of a Set of Buyers Who Share

Question 124

Question 124

Multiple Choice

A ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve.


A) marketing channel
B) citizen-action group
C) distribution channel
D) customer franchise
E) target market

Correct Answer:

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