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Which of the Following Is True with Regard to the Same

Question 126

Multiple Choice

Which of the following is true with regard to the same for less value proposition?


A) Discount stores and "category killers" rarely use the same-for-less value proposition.
B) The same-for-less value proposition is mostly offered by marketers who sell higher quality upscale products or services.
C) The same-for-less value proposition cannot generate profits.
D) Offering the same for less can be a powerful value proposition because everyone likes a good deal.
E) The same-for-less positioning involves meeting consumers' lower performance or quality requirements at a much lower price.

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