Multiple Choice
Which of the following is true with regard to the same for less value proposition?
A) Discount stores and "category killers" rarely use the same-for-less value proposition.
B) The same-for-less value proposition is mostly offered by marketers who sell higher quality upscale products or services.
C) The same-for-less value proposition cannot generate profits.
D) Offering the same for less can be a powerful value proposition because everyone likes a good deal.
E) The same-for-less positioning involves meeting consumers' lower performance or quality requirements at a much lower price.
Correct Answer:

Verified
Correct Answer:
Verified
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