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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    ________ Segmentation Divides Buyers into Different Segments Based on Social
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________ Segmentation Divides Buyers into Different Segments Based on Social

Question 80

Question 80

Multiple Choice

________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.


A) Benefit
B) Occasion
C) Geographic
D) Demographic
E) Psychographic

Correct Answer:

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