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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    ________ Positioning Involves Meeting Consumers' Lower Performance or Quality Requirements
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________ Positioning Involves Meeting Consumers' Lower Performance or Quality Requirements

Question 78

Question 78

Multiple Choice

________ positioning involves meeting consumers' lower performance or quality requirements at a much lower price.


A) More for less
B) Less for much less
C) Same for less
D) More for more
E) More for the same

Correct Answer:

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