Market Targeting Is ________

Multiple Choice

Market targeting is ________.

A) arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
B) dividing a market into distinct groups of buyers who have different needs and characteristics
C) evaluating segment attractiveness and deciding how many and which segment(s) to serve
D) marketing to buyers with separate marketing strategies or mixes
E) differentiating the firm's market offering to create customer value