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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    When a Company Customizes Its Merchandise Store by Store to Meet
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When a Company Customizes Its Merchandise Store by Store to Meet

Question 34

Question 34

Multiple Choice

When a company customizes its merchandise store by store to meet shopper needs, it is practicing ________ marketing.


A) niche
B) mass
C) local
D) segmented
E) trigger-based

Correct Answer:

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