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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    To the Extent That a Company Can Differentiate and Position
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To the Extent That a Company Can Differentiate and Position

Question 88

Question 88

Multiple Choice

To the extent that a company can differentiate and position itself as providing superior customer value, it gains ________.


A) competitive advantage
B) complementary assets
C) service life
D) core competencies
E) contingent liability

Correct Answer:

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