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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Nonpersonal Communication Channels Include Major Media, ________, and Events
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Nonpersonal Communication Channels Include Major Media, ________, and Events

Question 4

Question 4

Multiple Choice

Nonpersonal communication channels include major media, ________, and events.


A) sales calls
B) atmospheres
C) buzz marketing
D) word-of-mouth influence
E) phone calls

Correct Answer:

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