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    Business
  3. Study Set
    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Which of the Following Is a Specialized and Highly Targeted
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Which of the Following Is a Specialized and Highly Targeted

Question 28

Question 28

Multiple Choice

Which of the following is a specialized and highly targeted media selection that an advertiser might use to reach smaller customer segments with personalized content?


A) radio
B) magazines
C) newspapers
D) network television
E) online social networks

Correct Answer:

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