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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    A Message Showing a Product's Quality, Economy, Value, or Performance
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A Message Showing a Product's Quality, Economy, Value, or Performance

Question 25

Question 25

Multiple Choice

A message showing a product's quality, economy, value, or performance is an example of a(n) ________ appeal.


A) structural
B) rational
C) emotional
D) moral
E) standard

Correct Answer:

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