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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    ________ Refers to the Process of Putting Thought into Symbolic
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________ Refers to the Process of Putting Thought into Symbolic

Question 106

Question 106

Multiple Choice

________ refers to the process of putting thought into symbolic form.


A) Sending
B) Encoding
C) Decoding
D) Receiving
E) Feedback

Correct Answer:

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