Solved

The Decision to Use an NBA Star Player to Communicate

Question 103

Multiple Choice

The decision to use an NBA star player to communicate the desirability of Nike basketball shoes represents the ________ process of the communication model.


A) sourcing
B) messaging
C) acknowledging
D) decoding
E) encoding

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q98: Which major promotion category uses catalogs, direct

Q99: The background for the QuickRelief allergy medication

Q100: Which of the following statements is most

Q101: Delia's is a clothing retailer that targets

Q102: While developing an effective integrated communication, once

Q104: The percentage-of-sales budget is based on the

Q105: An ad for Maybelline age-minimizing makeup in

Q106: _ refers to the process of putting

Q107: The integrated marketing concept ties together all

Q108: Changes to the marketing communications model include