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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Communications Programs Need to Be Developed for Specific Niches, Individuals
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Communications Programs Need to Be Developed for Specific Niches, Individuals

Question 155

Question 155

Multiple Choice

Communications programs need to be developed for specific niches, individuals, and ________.


A) genders
B) countries
C) departments
D) products
E) segments

Correct Answer:

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