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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Explain the Concept of Integrated Marketing Communications (IMC)
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Explain the Concept of Integrated Marketing Communications (IMC)

Question 123

Question 123

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Explain the concept of integrated marketing communications (IMC).

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IMC calls for recognizing all touch poin...

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