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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    ________ Consists of Strong Short-Term Incentives That Invite and Reward
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________ Consists of Strong Short-Term Incentives That Invite and Reward

Question 126

Question 126

Multiple Choice

________ consists of strong short-term incentives that invite and reward quick responses from customers.


A) Public relations
B) Personal selling
C) Advertising
D) Sales promotion
E) Direct marketing

Correct Answer:

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