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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Using a Push Strategy, the Producer Directs Its Marketing Activities
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Using a Push Strategy, the Producer Directs Its Marketing Activities

Question 91

Question 91

True/False

Using a push strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product.

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