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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    In Most Cases, What Is the Most Expensive Promotion Tool
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In Most Cases, What Is the Most Expensive Promotion Tool

Question 147

Question 147

Multiple Choice

In most cases, what is the most expensive promotion tool?


A) advertising
B) personal selling
C) mass media
D) public relations
E) publicity

Correct Answer:

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