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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Because Personal Selling Involves Developing Relationships, It Is Acceptable for Salespeople
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Because Personal Selling Involves Developing Relationships, It Is Acceptable for Salespeople

Question 151

Question 151

True/False

Because personal selling involves developing relationships, it is acceptable for salespeople to stretch claims they make about a product's advantages.

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