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    Principles of Marketing
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    Exam 17: Direct, Online, Social Media, and Mobile Marketing
  5. Question
    Branded Community Web Sites Are Designed to Present Brand Content
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Branded Community Web Sites Are Designed to Present Brand Content

Question 130

Question 130

True/False

Branded community Web sites are designed to present brand content that engages consumers and builds closer customer relationships rather than to sell the company's products directly.

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