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    Principles of Marketing
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    Exam 17: Direct, Online, Social Media, and Mobile Marketing
  5. Question
    Compare and Contrast the Purpose and Content of a Branded
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Compare and Contrast the Purpose and Content of a Branded

Question 127

Question 127

Essay

Compare and contrast the purpose and content of a branded community Web site to that of a marketing Web site.

Correct Answer:

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Branded community Web sites are designed...

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