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    Exam 3: Customer Relationship Management Strategies for Business Markets
  5. Question
    Buying Firms Prefer a Transactional Relationship When
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Buying Firms Prefer a Transactional Relationship When

Question 52

Question 52

Multiple Choice

Buying firms prefer a transactional relationship when:


A) the complexity of the purchase is high.
B) there is a competitive supply market featuring many alternatives.
C) the supply market is stable.
D) all of the above
E) (b) and (c) only

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