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    Exam 3: Customer Relationship Management Strategies for Business Markets
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    Collaborative Relationships
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Collaborative Relationships

Question 50

Question 50

Multiple Choice

Collaborative relationships:


A) are emphasized by buying firms when the purchase is deemed important to the organization.
B) are emphasized by buyers when the complexity is high.
C) are more likely to involve operational linkages.
D) all of the above
E) (a) and (b) only

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